Management

Transnational Business - Challenges and Opportunities (c)

The path of transnational business

Export Entry Mode
International business activities in the form of export are to use our own domestic resources in international business activities on the purpose of export profits by meeting the needs of foreign markets. It is a market looking type of international business model. Specific measures for export entry include: using international marketing channels, through export cooperation of regional clusters and conduct online trades.

Contractual entry mode
The company in this way can be directly involved in global supply chains of multinational companies. It is also widely used in developing countries to enter international market. It includes Licensing and Franchising, OEM and ODM, turnkey projects.

Direct investment entry mode
Direct investment entry mode is different from export entry and technology entry. Direct investment entry is actually that the enterprise put the management, technology, marketing, purchasing and other advantages in the form of self-control in the location of the international consumption market, including joint ventures, wholly-owned subsidiary， transnational mergers and acquisitions, international equity.

Business alliances or strategic alliance

Overseas listing mode